This is the kind of thing I have been talking about

Date: 2010.09.03 | Category: Fastener Industry | Tags:

Ok, all you fastener distributors who aren’t sure what the web can do for your company – Jay is from a fastener family, got a real job in tech for a while, and is back in the fastener biz (they always come back).  He has developed one of many possibilities for marketing fasteners.  What are the others possibilities?    My point is that we don’t know all of  them yet, and if you’re waiting for me to tell you, you won’t win.  The best ways of using technology to make fastener distribution better (more efficient, more profitable, more fun…) are yet to be discovered.  Someone will discover them.  Will it be you?

Our options

• keep doing things as we are doing them and hang on to whatever profit is left
• imitate the innovative companies while they race to the top
• hire somebody like Jay (or give latitude to someone creative who already works for you) to inject some vision and expertise into the biz

Only those in the race can win.  I guess spectators can buy a race T-shirt too, but it doesn’t mean much.

photo by p-duke